INSTITUTE FOR HUMAN CAPITAL DEVELOPMENT LIMITED LIABILITY COMPANY
carries out a project co-financed by European Funds
The company Instytut Rozwoju Kapitału Ludzkiego Sp. z o.o. has entered the foreign markets of Sweden, Norway and Denmark with an innovative IT product in the form of AD+HR, which supports the entire ongoing recruitment process.
Project description:
Instytut Rozwoju Kapitału Ludzkiego Sp. z o.o., planning its export activity and expansion onto foreign markets, commissioned an external company to verify selected countries in terms of distribution of its IT product AD+HR used to support recruitment processes. Out of six potential locations, the consulting company finally recommended three in the form of: Sweden, Denmark and Norway. Their selection was preceded by a thorough analysis based on information available in official internet sources and information gathered by the external consulting company, which is described in detail in the Business Model.
Project duration: 02.11.2020 - 31.05.2022.
The company's export product is IT AD+HR, which supports recruitment processes in companies. As part of its operation.AD+HR accelerates recruitment processes by advertising a job offer, among a predetermined profile of candidates in a specific industry. In order to consciously and prudently enter selected European markets, the Applicant will take the following steps:
- Purchase of a consultancy service mainly related to the provision of marketing services, leading to the promotion of the brand in target markets.
- Organise a business mission in the form of participation as an exhibitor at Copenhagen Tech Job By Techmeetups in 2022.
- Organise a business mission in the form of participation in the Stockholm Tech Job Fair By Techmeetups in 2022 as an exhibitor.
- Organise a business mission to Oslo in 2022 to meet potential customers.
- Purchase of an advisory and training service aimed at preparing the Applicant to effectively go through the internationalisation process.
- Purchase of a product customisation service for markets.
Project objectives:
The aim of the project is to internationalise operations in new foreign markets in the form of Sweden, Norway and Denmark.
Planned outcomes:
1) Gaining new foreign markets in the form of Denmark, Sweden and Norway;
2) increase in revenue by at least 30% within 18 months of the completion of the project;
3) to develop activities, thanks to new experience acquired through international business cooperation;
4) To generate an increase in revenue, which in turn will allow for new investment in infrastructure and further development of service potential;
5) Establishing new international contacts, which will allow further international expansion into new markets.
Project value: 477 610,65 PLN
European Fund contribution: PLN 330,034.57